I built this business because I wanted to do managed services properly — for a small number of clients, at a senior level, with the same person on the end of the phone every time. The work is too important and the stakes are too high for anything less.

Behind the formal qualifications: a Cyber Security degree from the University of the Sunshine Coast, currently working on my Master’s, plus a continuous stack of Microsoft, Acronis and Nerdio certifications — the ones that have to be renewed because the threats don’t stay still.

Behind the certifications: thirty years of doing the work. I cut my teeth in consulting, then went to Cisco on the team building the original iPhone — Cisco’s VoIP handset, the trademark Apple later acquired in the 2007 settlement. At TPG in 1999 I sold frame-relay networks when frame-relay was the cutting edge of business connectivity. I built and sold a Sydney-based MSP called Online IT before relocating to Perth.

Three decades of watching what’s actually changed and what hasn’t. The technology has changed almost beyond recognition. The principles haven’t. Identity first. Backup that has actually been tested. A senior practitioner who knows your environment. Calm in an incident. Honest answers when the answer is “no.”

That’s whedo.it. That’s the brief. That’s why long-tenure clients don’t leave.

— Warren Ephron, Director