A 400K-customer health brand, on a workspace its team stopped having to think about.
Rose-Hip Vital is an Australian family-owned health business founded in 2008 by Colin and Maureen Diamond. The brand makes a clinically-proven, plant-based joint-health supplement for humans, dogs and horses, anchored on the patented GOPO® compound and backed by more than thirty scientific studies and nine clinical trials. The product is in pharmacies, vet clinics, and direct-to-consumer channels nationwide; the company counts more than 400,000 customers across its Australian book.
What the public doesn't see is the operational layer that keeps a brand of that scale running: a distributed team across sales, customer care, supply chain, manufacturing liaison, and ecommerce, all needing reliable shared access to custom in-house applications — without the friction of installing, updating, and version-controlling software on dozens of machines across home offices, sales territories, and head office.
whedo.it rebuilt the workspace as a cloud-hosted Azure Virtual Desktop environment, orchestrated by Nerdio Manager Enterprise. Every staff member's custom applications and data live in the cloud, delivered through a single desktop icon. No VPNs to fight, no install wizards to debug, no MSI version drift between machines. A new hire is productive on day one with a username and a click. A device dies on the road and the work follows the user, not the laptop.
Underneath, the architecture is the usual whedo.it spine: M365 identity-first, conditional access, MFA across every door, Australian data residency, and Acronis Cyber Protect handling backup and recovery on the same immutable, off-site, rehearsed-restore model used across whedo.it's enterprise book.
The shift in posture has been the real win. The team stopped thinking about IT — because IT stopped showing up as a problem that needed thinking about. The CEO put it more memorably than any deck.
Our team just click on the icon on the desktop and 'whalla' — our custom desktops and applications are available for the team to work. We would recommend whedo.it to anyone migrating to the cloud.Russell Diamond — CEO, Rose-Hip Vital
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No deck, no pitch — walk your environment with a senior Australian practitioner. Confidential by default.
I built this business because I wanted to do Managed services properly — for a small number of clients, at a senior level, with the same person on the end of the phone every time. The work is too important and the stakes are too high for anything less.
Behind the formal qualifications: a Cyber Security degree from the University of the Sunshine Coast, currently working on my Master’s, plus a continuous stack of Microsoft, Acronis and Nerdio certifications — the ones that have to be renewed because the threats don’t stay still.
Behind the certifications: thirty years of doing the work. I cut my teeth in consulting, then went to Cisco on the team building the original iPhone — Cisco’s VoIP handset, the trademark Apple later acquired in the 2007 settlement. At TPG in 1999 I sold frame-relay networks when frame-relay was the cutting edge of business connectivity. I built and sold a Sydney-based MSP called Online IT before relocating to Perth.
Three decades of watching what’s actually changed and what hasn’t. The technology has changed almost beyond recognition. The principles haven’t. Identity first. Backup that has actually been tested. A senior practitioner who knows your environment. Calm in an incident. Honest answers when the answer is “no.”
That’s whedo.it. That’s the brief. That’s why long-tenure clients don’t leave.
— Warren Ephron, Director